Sports are big business, and in Atlanta, the competition extends far beyond the field. Join Derek Schiller, Greg Beadles and Dan Corso for an inside look at the business behind the game. From sponsorships and corporate partnerships to premium sales, ticketing, and the fan experience, this candid conversation will explore how sports organizations are driving revenue while competing for both corporate and consumer dollars.

The discussion will examine the evolving business of sports, what companies are looking for from their sports investments, how teams balance premium experiences with affordability and accessibility for fans and families, and where new opportunities for growth are emerging in Atlanta's competitive sports and entertainment market. Go beyond the game and Inside the Business of Sports with three of Atlanta's leading sports executives.